St. Croix Rod Design with Matt Frazier, Page 2

St. Croix Rod Design with Matt Frazier, Page 2

Summer 2022

rod building

F W OR it C h ALIF M OR a N t IA t TEC F H r N a IQ z UE i S er ®

M

att Frazier shares some insight on how St.

Croix has found a way to cater to the western

angler and thereby become a trendsetter in the fishing rod industry.

WB: You’ve been with St. Croix for over a decade. Tell us about the development of their California-inspired products.

Frazier: During this last year St. Croix has released the Victory line, which features 17 models that focus on

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