Spring 2025
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ADDED SALTWATER SIZES, COLORS, AND NEW LURE KITS
Saltwater fishing is a big focus for Yo-Zuri, and they revamped some of their popular lures with new colors to fit the needs of certain markets. One that will
The Mag Minnow Series is available in four sizes to match anything from inshore fishing on the flats to big pelagic fish offshore. It has a new magnet weight transfer system, 12 colors, and beefed-up hardware to handle ferocious fish.
Also new are two lure kits that include everything you need to target inshore species or stripers. Each includes handpicked lures and colors to get you started or build your arsenal. The inshore kit includes favorites like the 3D Inshore Twitch Bait, Crystal 3D Minnow, 3D Inshore Minnow, and 3D Inshore Fingerling. The striped bass kit consists of the 3D Inshore Pencil Popper, Hydro Minnow LC, Mag Darter, 3D Inshore Topknock Pencil, and other proven baits. They are all in proven colors; each box has six total lures with significant savings. The Striped Bass kit includes over $75 of lures and sells for $54.99, and the Inshore kit includes $62 worth of lures for a $44.99 retail price.
The 3D Inshore Series also has new colors, with the Twitchbait now offered in pearl, purple, black, and yellow. The Inshore Popper also now comes in pearl and yellow. The Hydro Pencil will be available in pearl chartreuse and yellow, and the Mag Darter will add a double white and black back. The unique 3D Squirt will now be available in pearl, a lifelike-looking squid pattern.
This year was about adding new colors, sizes, and things to improve many of their existing products. Company representatives hinted at a big year next year for bass lures, but there was still plenty to be excited about this year. •
interest striper anglers is the Crystal Minnow Deep Diver, a very effective trolling lure. They added a bone color to the three sizes: 3-1/2”, 4-3/8”, and 5-1/4” of this proven bait.
Also new for the Hydro Minnow LC is yellow, a popular color for striped bass and any fish triggered by bright colors. Bronze shiner is a natural color; double white is a prism-scaled version of the white, and black back is a traditional baitfish imitator with prism scales on the side.
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