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YO-ZURI
what’s new from
Spring 2025
Yo-Zuri is one of the most recognizable lure brands, and its reach includes many different species in fresh and saltwater. This year at ICAST, it added new baits for both and some great new colors for existing products. It also expanded with more options for its fishing line, including its popular SuperBraid. It was a year of improvements, building on what works with more options for anglers.
Here’s a full rundown of what’s new from Yo-Zuri.
3DR-X FLAT HEAVY MINNOW
One new bait from Yo-Zuri is the Flat Heavy Minnow, which is just like it sounds. It’s a flat minnow- style bait that also weighs quite a bit for its small size. This bait is part of the 3DR-X series and works well in deep water and fast currents. Even though it’s a fairly small bait, it gets down quickly. It shimmies and darts as it falls and can be fished in many ways, including while watching your forward-facing sonar. It should entice any predator fish that eats small minnows.
It comes with 3D Internal prism finishes that keep the bait looking new, even after many fish catches. This finish helps preserve the color, and there will be no chipping. It comes in three sizes (1-5/8”, 2-3/8”, and
3-1/8”) and eight colors: ghost smelt, metallic ghost ayu, baby trout, baby rainbow trout, pink baby trout, black silver, gold black, and chartreuse baby trout.
NEW BAIT COLORS AND A NEW SPOOL SIZE FOR SUPERBRAID
The 3DB series includes several popular bass lures, such as the 3DB Popper, 3DB Pencil 100, 3DB Pencil 125, 3DB Pencil Popper 100, and 3DB Pencil Popper 135. Each of them will now be available in three new colors with Yo-Zuri’s internal pearl finish. The colors include ghost sexy shad, ghost pearl shad, and gizzard shad.
The Yo-Zuri SuperBraid is a premium product offered in two versions: PE4 is a four-carrier braid available in sizes from 10 to 40 pounds test, and PE8 is an eight-carrier braid available in sizes from 50 to 130 pounds test. New for this year is a perfect in-between spool size of 600 yards. This is more than your standard filler spool and will allow you to spool more reels. It is available in blue, dark green, white, and a five-color metered option.
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