®
what’s new from
Spring 2025
MUSTAD
Few fishing brands have a name as legendary as Mustad. The famed hook company was founded in Norway in 1832 and has been a leader in fishing hooks ever since. They continue to innovate, and you can find their products in every corner of the world, as they make hooks for anything that swims. In addition to the Mustad name, the company owns LIVETARGET Lures and Tuf-Line. All of their brands had something new to show off at ICAST 2024.
Here’s a rundown of what’s new from Mustad and their family of brands for the bass angler.
ALPHAPOINT TECHNOLOGY, ULTRA NOR, AND SUSTAINABLE PACKAGING
The AlphaPoint line was unveiled last year, and the super-sharp hooks have styles for all species, including bass. Among the hooks are standard worm hooks, finesse hooks, and several jigheads. The AlphaPoint technology makes the hook points thin, extremely sharp, and strong. They also include a smooth TitanX finish for even better hookups.
Some new designs include the Infiltrator Blade rig, a bladed weighted hook perfect for soft swimbaits. It’s strong and ideal for bass, stripers, pike, and other big gamefish. A weighted version without the blade comes in several weights and three hook sizes from 2/O to
10/O. The final is a standard
hook without a blade or added
weight. All three of these come
with a spring to lock the head of
your plastics in place.
The new A-Tak series includes the AlphaPoint hook technology in several popular jighead styles. New in this lineup is the A-Tak Ned Head with a flat head and unique spring keeper for your plastics. It comes in several colors and sizes, from 1/16 to 1/4 ounces.
Also new is the Stand Up Jig Head, a shaky head style jighead with spring keeper and several hook size options and weights from 1/16-ounce up to 3/8-ounce. The final is the A-Tak Swim Jig head, a robust
p 3 a 6 ge A D V E R T O R I A L