Summer 2025
Dixon: Well about three years ago, we partnered with my close friend – Gary Collins, from Lake County. He is probably single-handed, one of the best, custom swimbait designers in the country and he designed the Executioner. This is a soft-bodied swimbait that he built by hand, and we decided to produce it. We were already known as a swimbait company, but the Executioner has taken the line and exponentially expanded it. It is a bait we have in four sizes and a top hook model. This bait has become one of the top soft swimbaits in the market today. With Gary’s help we really got to blow and grow.
WB: What now?
Dixon: I decided the next move was to partner with Bassmaster Elite angler Steve Kennedy. He had several top-10s on our products and I knew if we were playing with guys on that level, we would be doing something. So, in 2023 Steve and I got our heads together to build his version of a Sneaky Pete. We put our heads together for the last two
®
years and that bait is scheduled to be released at ICAST this year! It is designed to sink especially slowly with
some special features that is nothing like anyone has
seen before.
Stay tuned to the front page of WesternBass for more
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