Summer 2025
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we didn’t have a lot of money to do it. We had to earn income from sales then take that and reinvest that to pay for molds and other stuff. The next year we did the same thing with the bigger version, launching the Papa Pete; so, within a three-year time, we went from eight skews to 24 skews. After that we had all three of the glide baits moving
well. Before we knew it, we were gaining a good rep as a well-known swimbait company.
WB: Why go beyond swimbaits?
Dixon: By year four or five, we wanted
to do more classic, traditional fishing lures.
We added a few more molds, and created
some product like a flippin’ bait, a frog, a
proper buzz, a jerkbait – things like this.
They were more common lures, but the
unique thing about them is that they were
built, tested and fished by us. They weren’t
just a copycat version of a China product.
After that, people understood we were
designing our own product. That next year
we launched 42 new skews along with
the 24 other skews. After that we realized
that we wanted to go to the top and be
as big as we could as a full-blown fishing
lure company with as many fishing lures
as possible. So, more baits, colors, shapes and sizes came out. Long story short, today we stand at 325 skews.
WB: Where does that leave the swimbait legacy?
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