TOTAL COMMITMENT. NO COMPROMISE.
1971-2017 Remembering A Great Man
M R ay o 15 n , 1 a 93 l 5 d - D E ec . em P be i r e 4 r , c 20 e 16
We want to thank you for taking a look at Bass Cat, a brand that my father and mother, Ron & Jan Pierce, started 46 years ago in early 1971. Dad passed on December 4th, 2016. His dream is now his heritage, and lives on through each of us. Dad was an ambassador for the sport, and had a great life. He served seven years on the Arkansas Game & Fish Commission and as Mayor of Mountain Home for 10 years before that. He accomplished much in his life, though most of you knew him for the brand he built here. We all will miss him greatly. He was an adopted parent to many in the company. They all loved him and he loved people. I was blessed to have an amazing parent and friend as an adult.
We enter into 2017 with a lot happening. We picked up a new tag line that we think best describes our brand and our goals: “Total Commitment. No Compromise.” We have lived that for decades! It’s not just a catch phrase, it’s something that we live through our Owner’s Board and those thousands of loyal Bass Cat owners. They all know the commitment to them and to customer service unparalleled in almost any industry. It became well known after receipt of five JD Power and Associates awards, where we set JD Power records for all industries.
By now, most of you have heard references to the Bass Cat Family. We started that many years ago with the first Owners Invitationals, referred to as the “Family Reunion”. Those events started small at Greers Ferry in 1983, as the first boat owners event in the country. In 1986 we expanded with 247 boats competing on Lake Norfork. It is a once in a lifetime experience with nearly 800 boats participating some years. At Guntersville in 2017 we hope to host over 500 boats. After that 2018 schedules it back in Arkansas and the Mountain Home area, most likely Lake Norfork.
Recently we introduced a new BassCat.com with some catchy differences from other sites. This is a work in progress over the next 10 months. We will work diligently to get it updated and populated with fresh information, or content as they call it.
The bass boat market is changing faster now and the Bass Cat brand is growing. We have established new dealers and are working to expand our inventory in dealerships. Owners of other brands are beginning to understand the difference in incentive plans, that Quest pays after the boat payment ends. This is valuable as people who own Bass Cat’s keep them a long time. They know we demand the best materials like Owens Corning glass, Syntec vinyl and carpet, and AME-6001 resin on Premium models. Our attention to detail matches the demand we put on our vendors for better raw product. Our owners have known this for some time, and now other anglers are seeing the light as well. We have seen many new faces in a BCB. Between our innovation, Quest, the National Team Championship, the Owners Invitational and many other events, we have a lot to offer– more than ever before.
You can look further down the road and meet us at our annual dealer meeting, “Excellence In Action”. The 2018 event will occur on Lake DeGray outside Arkadelphia, Arkansas in late July. It will be open to the public on July 24th, 2017, and we encourage you to come drive all of our models and get a real feel for what they do. Of course there will be limitations on the monster Jaguar with the 400R Verado, though you can ride in that one. Thus if this brochure doesn’t help you into a Bass Cat now, we will give you more opportunities later in the year.
All of this is extending and improving the heritage my father started some 46 years ago. It is a heritage I have been proud to be a part of since I was 13 years old! We think Dad is proud of where we are headed.
The next 18 months are going to be a lot of fun at Bass Cat! We are ready to make it happen and it is all going to be very exciting. From the upcoming Classic in Houston on we are ready to see the future.
God Bless and Good Fishin’,
Our Bass Cat Family has grown among the Elite and FLW Tour levels with the recent
additions of Steve Kennedy, Brandon Card, Paul Elias, Jesse Wiggins, Jordan Osborne, Chad
Pipkens and to Iaconelli, Crews, Feider, Myers, Avena, Brainard, McCaghren, Kiriyama, Birge,
Fox, Jocumsen, Dillard and some we didn’t leave out intentionally. We are also pleased to
see Gerald Sporher join the Elites and we hope his accomplishments gather. Expanding Rick Pierce, President
2 on that is our MLF involvement as the original sponsor of MLF.
Bass Cat Boats