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YAMAMOTO
what’s new from
Spring 2025
page 50
Few names in the fishing world are as famous or as legendary as Yamamoto Baits. The Senko alone has cemented them in bass fishing history, but their list of fish-catching baits is extensive and continues to grow yearly. This year was no exception, and at ICAST 2024, the Yamamoto team showed off some great new lures.
Since purchasing them, GSM has added new items and expanded popular baits at warp speed. The Yamamoto website says, “GSM Fishing doesn’t just buy quality brands…we build on them,” which is happening right now.
Here’s a look at what’s new for Yamamoto Baits.
NEW STEALTH COLOR SERIES
Fish are continually getting more pressured, especially in clear water when fishing with forward- facing sonar. They see minnows in jigheads every day. This was the reason that Yamamoto wanted some new muted, natural, and different colors from what they already made. This year, the Stealth Series will have five
new colors in the Yamamoto Scope Shad and the new Shad Shape Swimmer.
The new colors include Stealth Ice Out, Stealth Blue Glimmer, Stealth Chartreuse Purple, Stealth Purple Shimmer, and Stealth Pinkasagi. These colors will also be available in two baits from Yamamoto’s sister company, Big Bite Baits.
A NEW YAMATANUKI-STYLE BAIT CALLED THE NUKI BUG
The Yamamoto Yamatanuki is a small, dense, soft plastic bait with very little action. This style of bait has been trendy in recent years, and now Yamamoto has taken the body of that bait and dense, soft plastic and added some action. The Nuki Bug is still a compact and heavy bait, but they added some appendages.
The Nuki Bug can be fished weightless or on a Texas rig, but it also works well on the back of a Carolina rig. The compact body has claws and three small appendages coming out of the body on both sides. It’s
a unique 3.5-inch
bait that looks lifelike
and will be available
in eight proven
Yamamoto colors.
COVERT CRAW
Also new from Yamamoto is a JDM- inspired craw bait called the Covert Craw. This bite-sized 2.5-inch bait can be used on a Ned Rig or the back of your favorite finesse jig. The bait also makes for a great little pitching bait when using the BFS setups that have become so popular in recent years.
It looks very lifelike, with several appendages and thick
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