®
what’s new from
Spring 2025
RAPALA
Rapala, known for the world’s first floating minnow lure, showcased a variety of new lures for release for the year and was recognized in the New Product Showcase Best Of Category Winners in the Novelties and Wellness segment with their USA Rapala Giant Lure. The objective with the USA Giant Lure release was to underline unity and assist in bringing a symbolism of patriotism to angler areas around the country.
RAPALA 20 LB.
HI-VIS DIGITAL
SCALE
Rapala is not new to the
world of weighing fish; however,
for 2024 their scale offerings are
expanded to include the Rapala
20lb High-Vis Digital Scale with
an oversized display that was made
with visibility from all angles, in low light
conditions, and
without having
to remove
sunglasses. An
external strain
gauge provides
+/- 0.2%
accuracy, a must- have for those in
tournament culling situations or on
the hunt for a record catch. A total bag
weight can be kept as another perk for tournament anglers.
NEW RAPALA HARD BAITS
Rapala released several new hard baits, including OG Big Rocco Crankbaits, PXR Jowler 127, PXR Deep Mavrik 110 Jerkbait as well as expanding the color options for the
X-Rap Jerkbaits and the DT Series Crankbaits with Ott Defoe.
The Rapala PXR Deep Mavrik 110 Jerkbait was designed with a tungsten long-cast system for enhanced control and the capability for ultra-long casting to optimize time in the strike zone. In an effort to replicate a head-down silhouette, the Mavrik’s profile sits head-down. It can be short-twitched, or with a side- to-side walk. It will also do the 180 turnaround with a quick snap. To help ensure its stays pinned on hookup, the Mavrik comes with VMC RedLine Series treble hooks straight out of the box.
The Rapala PXR Jowler 127 walking bait is created with a cupped mouth for a splash-n-walk retrieve. Internals offer a cast-booster for ultra-distant accuracy. Also developed with VMC RedLine Series trebles, the Jowler is accessorized with a dressed rear flash feather tail as an added attractor.
Jowler
RAPALA CRUSH CITY PLASTICS
The Crush City Rapala brand brings in the new season with the Rapala Crush City Mooch Minnow, the Rapala Crush City Hedgehog, the Rapala Crush City Pigstick and the Rapala Crush City Janitor Worm as well as new color offerings.
Sneak-peeked months ago by Jacob Wheeler, the Rapala Crush City Mooch Minnow is a minnow-style fluke bait / swimbait collab. The minnow mashup has already earned a rep for domination, accounting
Mavrik
Mooch Minnow
p 4 ag 8 e A D V E R T O R I A L