®
what’s new from
Spring 2025
BERKLEY
As one of the leaders in the fishing industry, Berkley has an entire team dedicated to developing new items, and they show off many of them at the annual ICAST show. This year was no exception, as they unveiled some FFS- specific products, new soft plastics, hard baits, and kits that every bass angler will be interested in.
Here’s a rundown of the newest items from Berkley:
FFS LINE, BAITS, AND MORE
Forward-facing sonar is a big trend in the fishing industry, and Berkley has embraced it and developed several products to work more efficiently with the technology. They started with a series of baits that included this year’s Best in Category winner, the Krej, and are now moving on to more baits and even fishing line.
The new FORWARD Braid was developed for better casting distance, greater sensitivity, and a faster sink rate. The line is thermally fused using proprietary technology to achieve these advantages, which all help when fishing while using forward-facing sonar.
fish you see on your screen, but can also be used along the surface depending on where the fish are in the water column.
The Fusion 19 Hybrid Jighead works well with all sorts of minnows and swimbaits. It has a 90-degree line tie, and the weight and hook size are printed on the jighead. It comes in six colors and six weights for two different hook sizes. The ballast weight keeps your plastics upright, and the realistic eye rounds out the package.
POWERBAIT SOFT PLASTICS AND NEW HARD BAITS
Berkley’s PowerBait has been a mainstay in bass fishing for decades and continues adding new shapes and styles. New for this year are the Clatter Craw, Drip Minnow, Drip Swimmer, an unrigged version of the CullShad swimbait, and new colors for the popular Bottom Hopper.
The Clatter Craw is a 3.5-inch craw prerigged with a Fusion19 jighead. It has rattles inside the pinchers for added sound, and the bait is ultra-realistic, making it look like a crawfish scurrying along the bottom. It will be offered in eight great colors and is infused with Berkley’s PowerBait formula.
The Drip Minnow comes in three sizes and features a realistic baitfish profile. It can be rigged in many ways, and the drip-shaped tail gives it more action no matter
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The Krej, jerk spelled backward, came out in January, but it is still new and just won this year’s award. It’s a unique jerkbait-style bait with an upturned bill. It can be fished at any depth and backslide towards
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