Winter 2023
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also made an edited, stylized video of the call for distribution.
THE MEDIUM IS THE MESSAGE
Finally, while Mike Iaconelli was the bridge between the old world of ink and television, and the new world of YouTube and social media, Palaniuk was the first bonafide star who rose to that level in the era of self-directed media coverage.
He wasn’t just the first, he’s the best – taking advantage of each and every opportunity and building his own.
Pros on the way up need to wear their sponsors’ logos on their hats – pros who have arrived are the brand themselves, and he’s worked through YouTube (including hiring a full-time cameraman) and all of the other available channels to make himself the property. He’s still good at promoting his sponsors, and the sport, but he remains one of the handful of viable endorsers for any product or any sentiment at any time. •
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