How Pro Anglers Increase Sponsor Value in Tough Times, Page 5

How Pro Anglers Increase Sponsor Value in Tough Times, Page 5

Spring/Early Summer 2026

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SMALL ACTIONS THAT ADD BIG VALUE

Whether or not you spend on professional help, there are plenty of low cost or free ways to benefit your career.

First, make sure that you are on all of the necessary social platforms, the one that cater to your sponsors’ clientele.

Then, perhaps more importantly, keep up with them. Nothing is worse that someone asking: “Does so-and-so still fish? I haven’t seen him post in years.”

Make quality videos – as Randy Blaukat has shown, they don’t need to be highly-produced to be successful.

And be available. Continue to ask your sponsor what else you can do to help. It might be as simple as being the first person there and the last one to leave when setting up or tearing down a trade show booth. It might be taking their VIP clients on the water. You never know where they’ll derive value, so don’t assume that there are a limited ways to provide it to them.

Finally, and perhaps most importantly, keep your cool and don’t make enemies. No matter how unfair you think your situation might be there’s a time, place and manner for expressing your concerns.

Joe Uribe sponsor presentation.

The fishing industry is very small. Word gets around quickly about who likes to work and who does not – and who seems to jump ship or lose a gig every year.

Furthermore, pro staff managers circulate like NFL field goal kickers – the person you insult may be at a target company before you know it. •

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