Spring 2024
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It’s the minor details that matter for top anglers like Evers. He added that the extended hooks on the spinnerbait help hook more fish without needing a trailer hook. The addition of PowerBait scent within the skirt material is a bonus. It’s also something he incorporated into the design of his Agent E bait.
“We worked hard on that bait and one of the key things was having the right density of plastic,” he said. “One thing that Berkley can do with their test tanks is manipulate the depths and water temperature to see how it acts at different depths because the deeper pressure can kill the action of some lures.
“They take bait development to the next level and the little nuances that separate them from all of the lures on the aisles look fairly similar, but working with actual science is what makes them different.”
Evers has appreciated working with Berkley for their extensive research and that the team working on the science of fishing lures also enjoy fishing.
“The great thing about them is they eat, sleep, and breathe fishing. They have bass in aquariums in their offices and not just to look at, they are studying them to make the best lures possible,” Evers said. “I was chasing an Angler of the Year title my entire career, and I was close several times, but the first year I teamed up with
Berkley, I won it. I don’t think that’s a coincidence, and it all comes down to having confidence in their lures because I know how much testing and science has gone into each of their lure designs.”
Looking at the wide range of lures bass anglers use, it can be hard to appreciate how much work and research went into bringing them to market. It takes a team of designers, professional anglers, and manufacturing experts to make it happen. With Berkley, it takes all that and a big emphasis on science to make the best lures possible. •
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