A Tribute to the Human Hand
Introducing the completely redesigned Fenwick family of rods.
The human hand is a miraculous thing. It sets a high bar for a fishing rod to live up to.
On the water, an angler is partially blind. But with a sensitive rod in an experienced angler’s hands, the hands give the angler a picture to work with. Sensing the variations of vibration. The stumps and rocks. Brush and weeds. Channels and current. The subtlest of bites. And other nuances of a world below.
The human hand is the best piece of fishing gear ever made.
While Fenwick has always been known for sensitive rods, we wanted to see how far sensitivity could be taken. And to provide your hand with a worthier partner.
We began by redesigning the entire Fenwick family of rods from scratch. Every part of the rod was rethought to leverage and maximize the hand’s natural sensitivity.
To reinvent the grip, we studied how hundreds of different anglers hold a fishing rod. We worked with experts in surgical-tool ergonomics to develop a bulb profile with the optimum diameter to fill the hand more comfortably. Allowing you to fish for long days with greater confidence and control.
A full blank side exposure in the grip gives your hand direct flesh-to-blank contact so your hand receives all the subtle and nuanced information.
In fishing, sensitivity is personal. Based on what species you fish and how. From the blank to the
choice of materials that surround it, we worked to dial in the exact right sensitivity and feel for every species, application and technique. From jerk bait to crank bait, drop shotting and bottom bouncing, flipping to pitching and punching.
A rod blank provides the foundation for performance and sensitivity. Each blank was crafted with your hand in mind to be species and technique-specific—providing the perfect action, sturdiness, sensitivity and crisp feel for every application.
While many claim to have a “blank-through
design,” it’s seldom the
case. Our blanks run tip
to butt without breaking
the line of communication.
Though it’s harder to build,
the results are worth it. The
rod feels more alive in your
hands as it communicates
every subtle vibration.
Materials from different corks to EVA foam were chosen for their impact on sensitivity and feel.
The result is an all-new family of 264 Fenwick rods across four performance series—Eagle, HMG, Elite and World Class. Every species and technique is represented with further variations and refinements in each of the higher series.
Each rod’s design and ergonomics allow the tool to be a natural extension of the angler’s hand.
Because the human hand is a miraculous thing. It sets a high bar for a fishing rod to live up to.
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