Westernbass Magazine October 2011, Page 50

Westernbass Magazine October 2011, Page 50

WraP It up!

By Andy Manahl

I

t’s that time of the year when we are all finding

the elusive sponsor to help us pursue the little

green guys for next year. Here are some of

the reasons why i choose to market not only myself but my business and sponsors.

Marketing yourself and your company/ sponsors

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is a highly effective way to reach millions of people each year at a minimal expense. Wrapping your boat and or truck is not only an impressive way to highlight and showcase your business and sponsors, but it is a protection on your investment when it comes time to trade in and or sell. i wrap my boat and tow vehicle every two years and consider it to be a staple in advertising dollars as well as a nice little write off. let’s face it, we drive a ton every year from tournament to tournament all over the west coast passing millions of cars each day. Why not try to make money for yourself and your sponsors in the process? For me, i own a liquidation mattress company which specializes in selling beds 60-80% off retail prices. No fancy showroom, just a nice clean warehouse with top notch product at liquidation prices. People get it as soon as they walk in and