Westernbass Magazine August 2011, Page 14

Westernbass Magazine August 2011, Page 14

iCaSt 2011

and the Award goes to...

By Jody Only

m

ost know "What happens in Vegas,

stays in Vegas; however when what

is happening in Vegas is the world's

largest sportfishing trade show, that cliché doesn't hold true. iCaSt 2011 rocked Sin

City for three days in July, drawing nearly 7,000

sportfishing industry representatives from 63

countries, offering a "premier showcase for the

latest innovations in fishing gear, accessories and

apparel."

annually, the highlight of the iCaSt show is

their "New Product Showcase awards". Ground-

breaking gadgets, innovative inventions and creative

accoutrements are put before the industry buyers

and outdoor media to be judged, voted upon and

bestowed the title of a "Best of" award.

The "Best ofs" were announced at the show

and press releases revealing the honors were soon

to follow; but those fishing enthusiasts that weren't

in attendance just aren't always able to get the

full feeling of the new products from a spec sheet,

Western Bass steps in to offer a more personal look

at some of the more unique of the "Best ofs" and a

few of the cool items, that didn't make the cut to the

award ceremony.

besT of sHow & besT line

Pure Fishing, Inc., Berkley will be dusting off the mantel two trophies. one for top honors of Best line and one for overall Best of Show with their new creation; NanoFil. The buzz on Berkley's NanoFil is... "no ,it's not a mono" and "no, it's not a

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braid". Berkley reps state, "NanoFil is made out of gel- spun polyethylene, much like a superline; it is a uni- filament." The line's strength comes from dyneema, The World's Strongest Fiber.

NanoFil is touted to allow for longer more accurate casts, zero stretch, a high strength to diameter ratio and zero memory eliminating the dreaded line-