2018 Mustad Catalog, Page 29

2018 Mustad Catalog, Page 29

MUSTAD ULTRAPOINT, THE DIFFERENCE EXPLAINED

THE ULTRAPOINT RANGE IS MUSTAD’S TOP OF THE LINE HOOK RANGE

In 1998, Denny Brauer won the Bassmaster Classic on the first UltraPoint Hooks and the rest is history! Mustad prostaffers took home The Bassmaster Classic Trophy the first 4 out of 5 years, and UltraPoint has been credited in at least 9 of 19 Bassmaster Classic victories. No other hook company has even come close!

Having a good sharp point that stays sharp makes a big difference in the amount of time fishing and not changing lures or sharpening hooks. It all adds up and can make the difference between catching, and… well, not catching.

UltraPoint Technology was invented by Mustad with one purpose: to make Hooks Stay Sharper Longer. Whether you’re fishing for Bass, Tarpon, Tuna, or any other species, one of the most critical parts of fishing is your hook point. Many hook points start sharp but easily roll or break, especially when fishing around structure like, docks, rocks, gravel and stumps, and for big fish with tough bony jaws.

The most advanced technologies come together to produce UltraPoint hooks. Mustad Hooks have an enduring rep- utation for legendary strength and consistency, and this is no coincidence. First, Mustad is the only hook company in the world that owns and operates our own wire manufacturing facility, in continuous operation in Norway since 1832! Having production on our home ground makes it possible to control all processes and produce the highest possible quality. Mustad is the only hook manufacturer controlling all phases of production from Wire to Finish.

4.3 MICROSHARP POINT TECHNOLOGY

ULTRAPOINT™ is created using state-of-the-art, three stage Opti-Angle™ sharpening technology which removes less metal from the point than traditional methods – without compromising sharpness. The hook is then put through innovative three stage computer-controlled tempering process – Nor Temper™. This advance heat treatment increases strength up to 30% compared to conventional tempering methods. The point length is engineered to be the optimum ratio for maximum sharpness and strength. UltraPoint® hooks are 20% sharper and designed to stay sharper longer.

Mustad’s engineering is proud to announce new technology in double and treble hook construction and hook finish. First, new materials used to weld double and treble hooks together result in a smoother surface and more corrosion resistant brazing seams.

Mustad hooks feature a wide range of colors and finishes, from black nickel and gold to bronze. Special coatings have been developed to suit the various types of fishing. And now we are introducing new Environmentally Friendly Black Nickel plating with significantly improved corrosion resistance which has passed the 24 hour salt chamber test. Better hooks at the same cost!

Conventional Needle Point