A TRADITION OF EXCELLENCE
Hardy has been hand-crafting reels in Alnwick for over 120 years, a record that no other tackle manufacturer can ever hope to match. Tradition is baked into our DNA but it can only exist in partnership with the constant quest to refine our designs. More than anything else, it is innovation that lies at the heart of the ethos that drives our engineers in a constant search to improve our tackle—without the unique chemistry that binds them and our time-served craftsmen together, reels like the modern Perfect or the Cascapedia could never have been developed.