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Created and owned by Koppers Fishing & Tackle Corp., LIVETARGET is a trademarked lure brand based in Ontario, Canada, with operations and distribution to over 5,000 retail outlets throughout the U.S., Canada and Internationally.
The founding principle of the LIVETARGET brand is to create the most realistic, life-like, and anatomically accurate fishing lures that “Match-the-Hatch”, to target all varieties of game fish in both fresh and saltwater markets.
With over 750+ models of LIVETARGET lures, anglers have the unique opportunity to match a lure with a technique type that will attract the game fish of their choice.
Since 2007, LIVETARGET has rapidly grown to become the most innovative and progressive provider of high-quality fishing lures in North America. LIVETARGET was awarded “Best of Show” honors at the 2010, 2011, 2012, 2013, and 2015 International Convention of Allied Sportfishing Trades Show (ICAST).