OVER 14O YEARS OF INDUSTRY LEADING INNOVATION.
No other fishing tackle manufacturer has such a strong tradition of innovation as Hardy. From its foundation by William Hardy in 1872, the company has been world renowned for both quality and innovation in the field of premium fishing tackle.
Although the business was originally founded as a gunsmith, whitesmiths and cutlers, after the first year of trading the focus had already begun to shift towards fishing tackle. The Hardy brothers’ own brand of fishing products appeared by late 1873 and was so successful that within three short years the business had outgrown its original premises. Within four years, in-house rod manufacture came to Hardy’s, signalling the start of the Hardy brothers’ insatiable drive to design and develop the best fishing tackle in the
world. By the early 1880s the Hardy brothers had registered many patents for ground breaking design and innovation in fishing tackle. From William Hardy’s reel seat in 1880 to the iconic Perfect fly reel in 1891, and the world’s first large arbor fly reel in 1911 the quest for perfection has inspired the company’s engineers for over 140 years.
Hardy is still based in Alnwick, Northumberland and continues to equip anglers the world over with fine tackle built to exacting standards, using the most advanced technology ever applied to the fishing tackle industry.
Despite this quest for perfection, Hardy is about much more than pure technology. From the earliest days of the company’s history, a team of passionate and highly skilled anglers have always driven the Hardy brand in a single-minded search
for excellence. A century ago, the tournament fly casting achievements of several generations of the Hardy family pushed the performance boundaries of rods to the limit, assisted by numerous world record trophy hunters who advised on, tested and endorsed Hardy products. Today we have a team of dedicated professional anglers, including three world champions and many IGFA record holders, whose combined fishing experience totals nearly 750 years.
Every Hardy product you use benefits not only from a tradition of innovation stretching back to 1872, but from the unmatched drive from the Hardy team, a unique chemistry which inspires our quest to create the world’s finest possible fishing tackle.