EXPERIENCE SOUTH BEND
We look different. We sound different AND we’ll make you money.
The South Bend brand represents an emotional connection between our products and our customers’ fishing experience.
We’re exciting yet affordable – a brand you can depend on no matter what you’re fishing for.
This year’s catalog will give you a chance to experience the South Bend Brand and the new product line-up that we’ve spent over 100 years developing and perfecting.