“
LEGENDARY
the making of a
BRAND
“
More than 50 years ago, we set out to change the way people fish – moving off the shoreline to where we knew the fish were larger and more fun to catch on light tackle. So we gave fishermen the ability to see individual fish under the boat. Ever since the Little Green Box, Lowrance has been driven to bring innovative products that provide real benefits to anglers.
- Darrel Lowrance
1957
2014
SHOP for the latest
apparel and gear at the official Lowrance® online store.
www.hicorpinc.com/navico
www.lowrance.com