2014 St. Croix Rod, Page 5


We are always pushing the outer limits of new manufacturing technologies. We use the latest in CNC (Computer Numerical Control) technology to turn our own aluminum and plastic trim pieces, wind checks, shims and other rod components. This allows us to tightly control the precision and quality of every part while increasing efficiency in our work flow. It’s about as high-tech as you can get – and produces a better, more consistent product, every time.


IPC, ® ART, ™ TET, FRS and the many other design and manufacturing

technologies and protocols that go into building the most advanced

fishing rods on earth didn’t come about by accident – or by trial and

error. We use sophisticated CAD programs like 3D Solidworks in the

design and modeling of every rod, handle and custom component

part to achieve the ultimate level of precision.


It takes experience, dedication and talent to handcraft a premium-

performance fishing rod, and St. Croix’s team of expert rod builders

are the best in the business. It takes over 30 pairs of hands to complete

three-dozen different steps in the manufacturing, assembly and

finishing of a St. Croix rod. Whether that takes place at our

headquarters in Park Falls, Wisconsin – or our state-of-the-art

factory in Fresnillo, Mexico – each rod is a product of the passion

and attention to detail of the talented people who make them.