NE W COL ORS
Kwikfi sh ®
Eight decades ago,
the Luhr-Jensen company was born in an unused chicken coop in rural Hood River, Oregon. It was the height of the Great Depression. How does one build a fi shing lure business in the middle of a depression? It seemed an insurmountable task.
e answer has now defi ned Luhr-Jensen for 80 years: build the very best products for their intended application and anglers will seek them out.
Tie on a Kwikfi sh, Hot Shot, Krocodile, Dipsy Diver, Needlefi sh or Speed Trap and you're engaging the experience of generations of craftsmen with a deep understanding of the predator-prey relationship and how to motivate fi sh to strike. ey understand your challenges, share your excitement, and develop the tools that de-mystify success and bring more fi sh to hand.
With each generation, the details are enhanced. UV Bright fi nish technology unleashes the science of fi sh vision upon the most productive lure actions that exist. Each day, each season, each year, the details are scrutinized and collected experience is applied to drive results.
Built upon an unbridled passion for fi shing, the Luhr-Jensen name is 80 years young, always learning, always advancing, and maximizing every day on the water.
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