2014 Johnson Catalog, Page 3

HELPING ANGLERS CATCH FISH

FRONT

INSIDE BI-FOLD

for generations!

Bi-fold packaging assists angler’s buying decisions by providing product features, benefits, and education.

Recommended line type and knot tying section complement both the buying and fishing experience.

BACK

Product specifications give the angler a rare look inside a bait’s components.

Popular fishing techniques targeting your favorite sought after fish species assures success on the water.

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